Now, maybe more than ever, personalization of outreach is key to engaging a college-bound student population that is shrinking in terms of both size and attention span. Personalization, however, is easier said than done.
Johanna Trovato
About Johanna
Post Archive
Getting Underserved Students’ Attentions
“Who is your main competitor?” asked an Encoura colleague during a recent campus visit at a regional state university. The answer—Target—was surprising but relatable. With declining enrollments, primarily at community colleges (-7.8% decrease in spring 2022 alone) and public four-year colleges (-3.4%) and a strong labor market, it is easy to see why underserved student populations, a key student segment for these schools, might choose unskilled labor over education.
Why More Enrollment Prospects Are Searching for Colleges “Maybe Later”
As the COVID-19 pandemic subsides, pandemic burnout lingers. Enrollment Prospects were not spared this feeling either. In the fall of 2021, the American Academy of Pediatrics declared a national emergency in child and adolescent mental health. Anecdotally, we have...
Three Ways to Make Communications More Memorable
In 2019, 61% of prospective students in our Student Sentiment Research™ told us they remembered a particular college or university whose communications really grabbed their attention. In 2022, this number had increased to 71%.
Examining Men’s Exit From Higher Education
Where are all the men? This question is currently on the minds of many enrollment officers. While male enrollment in higher education has trailed female enrollment for decades now, the pandemic widened the gender gap dramatically. The National Student Clearinghouse reported that undergraduate enrollment among male students dropped by 5.5% between spring 2020 and spring 2021, compared to a more moderate 2% decline among women.
How to Communicate Better with Prospective Parents
We know quite a lot about prospective student communication preferences. A frequent question, however, is: but what about prospective parents?