The first members of Generation Alpha will be entering high school this fall. Marketing professionals in other industries have already been paying close attention to this rising generation, their purchasing power, and brand affinities. But is higher ed ready to recruit them? And how different are they from their predecessors, Gen Z?
Johanna Trovato
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Post Archive
Are Transfer Students Really That Pragmatic?
Transfer students are notoriously pragmatic. Eduventures’ research has continuously shown that transfer prospects weigh practical factors when considering a transfer destination: availability of financial aid, cost of tuition, and availability of their chosen majors...
The Politics of Out-of-State Recruitment
Today, as many states hold primary elections, we reflect on how politics influences higher education. Political division on campus is reaching the highest levels at the most selective institutions—just ask former Harvard president Claudine Gay.
How Can Christian Colleges Grow Their Funnels?
According to Higher Ed Dive, more than 40% of the institutions that closed or consolidated since the start of the pandemic were Christian colleges. Considering that these institutions make up 24% of all two- and four-year higher education institutions in the United States, the disproportionate closure rate is concerning.
Redefining College Value: Affordability, Quality, and Student Perceptions in Higher Education
According to a New America study, 63% of GenZ think a high school diploma or technical certificate is sufficient for personal financial security. Consequently, there has been a decline in the percentage of American high school graduates immediately entering college.
How to Reach Out-of-State Prospects
Attracting out-of-state prospects is a difficult but critical endeavor, particularly in today’s world. Student demographics are expected to plummet in two years’ time and questions about the value of higher education continue to grow louder.