by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Oct 30, 2018 | All Topics, Traditional Student Demand
If you had to name the most effective recruitment tool in the enrollment marketer’s toolkit, what would you say it is? If you said “email,” you’d be correct. According to our Student Sentiment Survey, which measures the college search behaviors of more than 4,700...
by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Oct 16, 2018 | All Topics, Traditional Student Demand
What does effective undergraduate recruitment marketing strategy look like? This question haunts the halls of higher education marketing conferences and recruitment marketers’ sleepless nights. To find an answer, we consulted the most credible judges on this topic:...
by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Sep 18, 2018 | All Topics, Program Spotlight, Traditional Student Demand
Drawing on Eduventures’ 20-plus years of experience helping universities develop, launch, and assess academic programs, the Program Spotlight Series of Wake-Up Calls calls attention to best practices in program development. Enrollment managers are busy people. Not...
by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Aug 21, 2018 | All Topics, Traditional Student Demand
At most schools, summer melt has come and gone and the admissions office is already working hard to bring in the class for fall 2019. Chances are, it may even be thinking ahead to 2021. But what about 2022? Is marketing to sophomores worth the effort? According to...
by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Jul 17, 2018 | All Topics, Program Innovation, Program Spotlight
Drawing on Eduventures’ 20-plus years of experience helping universities develop, launch, and assess academic programs, the Program Spotlight Series of Wake-Up Calls calls attention to best practices in program development. If you have loosely followed the legal...
