Johanna Trovato

Eduventures Senior Analyst at Encoura
About Johanna
As a Senior Analyst, Johanna serves as a strategic thought partner for higher education leaders across the student lifecycle. Previously, Johanna was a Consultant at Maguire Associates where she started her career in higher education market research nearly a decade ago. Growing through various roles at the organization, Johanna not only honed her quantitative and qualitative skill set but also became well-versed in the issues her higher education clients were facing across the enrollment lifecycle. During this time, she discovered her passion for client-facing work and connecting research with her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of a M.S.) in Social Sciences before she relocated to the United States.

Post Archive

Getting Underserved Students’ Attentions

Getting Underserved Students’ Attentions

“Who is your main competitor?” asked an Encoura colleague during a recent campus visit at a regional state university. The answer—Target—was surprising but relatable. With declining enrollments, primarily at community colleges (-7.8% decrease in spring 2022 alone) and public four-year colleges (-3.4%) and a strong labor market, it is easy to see why underserved student populations, a key student segment for these schools, might choose unskilled labor over education.

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Examining Men’s Exit From Higher Education

Examining Men’s Exit From Higher Education

Where are all the men? This question is currently on the minds of many enrollment officers. While male enrollment in higher education has trailed female enrollment for decades now, the pandemic widened the gender gap dramatically. The National Student Clearinghouse reported that undergraduate enrollment among male students dropped by 5.5% between spring 2020 and spring 2021, compared to a more moderate 2% decline among women.

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