The Future of Student Engagement
Encoura provides custom technology solutions that combine Eduventures research, data science, strategic enrollment services, and multichannel marketing to serve over 2,000 higher ed institutions.
Encoura Serves
Higher Education
Over 2,000 colleges and universities trust Encoura to lead them to enrollment success.
Encoura Serves
Students & Families
Our programs increase the likelihood for a student to enroll in college by 38%.
We provide a comprehensive, free college and career planning program to support students and their families in planning their post-high school journeys: Encourage. Through personalized resources and support, the Encourage app brings career exploration, college matching, scholarship matching, and application guidance to students' devices to connect them to their goals.
Encoura Serves
K-12 Educators
Over 7,000 high schools participate in the Encourage program to provide educators and their students college planning support.
Encourage equips educators with data regarding their students postsecondary plans, empowering them to conduct more informed and purposeful conversations with their students. Our tools and technologies allow educators to use their valuable time to focus on students most critical needs.
A Strong Foundation
Encoura serves as the critical link between prospective students and higher education institutions. Eduventures is our research division, with expertise on traditional student demand, adult learner demand, and academic program innovation. Collectively, we partner with over 2,000 institutions to reach their goals at every stage of the funnel.
The Encoura Platform—and our professional services—provide institutions with the information and capabilities required to create the data-enabled enrollment office of the future.
Eduventures provides industry insights year-round to guide the latest enrollment, demographic trends, and innovations in program planning and business model strategy.
Encourage is our holistic exploration and planning resource that empowers secondary students to understand their post-high school choices and helps them make informed decisions on their journeys.
ACT Score Reports are delivered electronically via the Encoura Platform at no cost.
Encoura's Mission
Encoura's Purpose
We believe that education is the catalyst for individual success and community transformation.
To achieve our mission, we live by the values of opportunity, integrity, connectedness, innovation, and empowerment.
Opportunity
Through our programs and solutions, we are committed to creating pathways for all students and institutions to have the opportunity to thrive and reach their full potential.
Integrity
Connectedness
Our purpose starts and ends with students. Through our research, we seek to better understand students, discover their needs and motivations, and connect them to resources to support their educational and career journeys.
Innovation
We collaborate with educators, institutions, and career providers to build bridges that create pathways to success for all.
Empowerment
We are dedicated to empowering each student and institution to achieve their goals.
Solutions for Every Stage of Your Funnel
We empower institutions to fulfill their marketing and recruitment goals at every stage of the enrollment cycle.
Understand Your Market
- Competitive Benchmarking
- Academic Program Innovation
- Institutional Identity & Brand Sentiment
SEARCH & SHAPE YOUR CLASS
- Advanced Student Search
- AI-Driven Predictive Models to Fuel Enrollment Growth
- Parent/Guardian Profiles
ENGAGE YOUR STUDENTS & FAMILIES
- Digital & Traditional Marketing Solutions
- Student & Parent/Guardian Personas
- Institutional Website Consulting
OPTIMIZE YOUR FUNNEL
- AI-Driven Predictive Models to Optimize Financial Aid Awards & Improve Yield
- Strategic Enrollment Consulting
- Enrollment Funnel Analysis
RETAIN YOUR STUDENTS
- Predictive Models to Strengthen Your Retention
- Student Engagement Platform
ADVANCE YOUR INSTITUTION
- Alumni Relations CRM
- Donor Giving Management Platform
A Complete Partnership
Proprietary Data & Data Science
Top-tier student and parent data from ACT and our Encourage college planning program create our Combined Data Set. Encoura has been a lead data provider for higher education for over 50 years.
Technology
The Encoura Platform is designed to be your comprehensive enrollment solution that provides detailed reporting on your funnel performance, your competition, and your students to equip you to better understand how you’re performing, identify growth opportunities, and gain competitive insights to help your institution stand out.
Research
Eduventures Research provides forward-looking and actionable research based on proprietary market data and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and evaluate the opportunities presented by new technologies.
Strategies
Our strategic enrollment consultants have been in your shoes. As previous enrollment leaders, we resonate with your challenges and your goals. With each institutional partnership, we listen closely and provide expert knowledge to develop a unique strategy of market insights and communication plans that leverages your team’s strengths and sets you up in the best position to achieve your chosen goals.
Our Leadership
Dennis Syracuse
Chief Executive Officer
Sou Gonzalez
Chief Financial Officer
Clint Chapman
Chief Operating Officer
Debora Thompson-Widmer
Chief Growth Officer
Todd Boullion
Chief Marketing Officer
Matt Ellis
Chief Product Officer
John Greene
Chief Technology Officer
Anton Leof
Chief Legal Officer
Mary Loeffler
Chief People Officer
Cara Quackenbush
Executive Vice President, Eduventures Research
Encoura Team
Our team members bring unique strengths and professional experiences while unifying under a common vision of community transformation. If you are searching for a team with a mission to empower students and institutions, we invite you to join us!