Insights Cloud™
Better understand your students, your institution, and your competition.
Find and Engage Your Best-Fit Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
New From Encoura:
Market Insights™
New From Encoura:
Market Insights™
Set your enrollment strategy and goals with confidence.
Visualize 3 years of market data to understand trends in student demographics, academic interests, and your competition.
Set your enrollment strategy and goals with confidence.
Visualize 3 years of market data to understand trends in student demographics, academic interests, and your competition.
Empowering students and institutions to create meaningful connections.
For nearly 50 years, Encoura (formerly ACT | NRCCUA) has been a leading provider of data science, research, strategic enrollment and marketing services to over 2,000 member institutions across the nation.
Thought Leadership Webinars
Every Month…and Then Some
Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don’t miss out on a single webinar. Click the link to see what’s coming up!
Encoura®
The Encoura® platform is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’Â research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
Reviewing My 2022 Higher Education Predictions: Marginally Right, Delayed, WrongÂ
In the early days of 2022—buffeted by a few “small” things such as Omicron, massive federal stimulus, roaring inflation, an acute labor shortage, and a sky-high stock market—I fearlessly made three predictions for higher education, something I do every year.
Reengaging Students After College Melt and Gap Year
Pandemic-induced enrollment declines have reshaped the composition of freshman classes. Eduventures’ 2022 Admitted Student Research™ sample shows a decline of 11% among first generation students and 13% among those from low-income households, compared to a 67% increase in students from high-income families between 2019 to 2022.
Revisiting the Price/Speed/Quality Paradigm in Online Education
A recent study by New America reported that 55% of respondents said online learning was as good as or better than in-person instruction, up from 37% a year ago.