Q. What’s the best way to get students access to virtual information? Are admissions ambassadors valuable to deliver that information authentically?


One way to deliver digital information is to establish a hierarchy of ways to give students access to virtual resources. For example: How can you use existing resources like YouTube videos or other types of static information that doesn’t need to be interactive?  And, how can you use things like interactive webinar platforms where you can present information using admissions counselors or students? A third level is when we need to be able to have one-on-one interactions for more private conversations, like financial aid conversations that have privacy concerns as well.

With these different levels in mind, ask yourself: What assets do we have readily usable that we could put out there easily? What platforms or portals do we have access to? And, what are the privacy concerns that we need to be thinking about?

Once you’ve identified what digital assets you have and what you still need, start prioritizing them. Does the digital information need to be delivered one-on-one with the student or family, or one-to-many, or, does this need to be conversation at all? Can it just be a video or information or a simple link to a portion of your website that has the information in written form. These are the considerations to think about.

Kim Reid

Eduventures Principal Analyst at Encoura

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