Understand Why Students Chose – or Did Not Choose – to Enroll at Your School

The Eduventures Admitted Student Research (ASR) provides a comparison of enrolling and non-enrolling students to understand their decision-making factors. This recruitment cycle challenged the creativity of enrollment teams as they were forced to recreate the entire enrollment experience online. Getting proximate to your admitted students as a way to increase yield remains the challenge throughout this summer’s extended enrollment cycle. Through the ASR analysis, institutions can expect to gain a deeper understanding of brand perception and students’ expectations to drive strategic marketing and recruiting strategies for the upcoming year.

Participating in ASR delivers essential insights on:

  • Nationwide benchmarks for yield outcomes
  • Changes in the decision-making behaviors of incoming freshmen that impact recruiting
  • Gaps between how your institution was perceived and your actual institution identity
  • Regional and national competitive shifts in the wake of the post-COVID-19 environment
  • Competitiveness of your updated financial aid model

Deliverables include:

  • Initial frequency report of your institution’s responses
  • Tailored analysis to inform your institution’s yield and marketing communications strategy
  • Facilitated discussion for you and your enrollment management team to understand the marketing, recruiting, and student experience implications of your results

 

Survey Methodology:

Eduventures designs, hosts, and analyzes an online survey of admitted students on behalf of our members.

 

Timeline:

Session NumberAdmitted Student List Due to EduventuresAccess to Survey Results in Encoura Platform
1March 6, 2024End of June 2024
2May 6, 2024End of August 2024
3June 6, 2024End of September 2024
4August 14, 2024End of October 2024

Participate in Admitted Student Research™