Anderson UniversityEngaging Students in a Digital World
Anderson University had recently launched new, quality undergraduate and graduate programs with flexible learning options to best serve non-traditional students. The university’s new Director of Marketing & Communications for Online and Graduate Programs was charged with creating market awareness of these programs to attract new students, while also facing the adverse effects that the COVID-19 pandemic had on student interest in higher education. With the right higher education technology platform and digital marketing strategies, the university was confident that it could still reach new student markets and hit their enrollment goals.
- Digital Solutions + Implementation + Reporting
- Market Research + Funnel Analysis + Custom Messaging
Enrollment Funnel Analysis
Program Trends, Online Provider, & Labor Market Data Analysis
Custom Audience Targeting
Marketed Newly Launched Programs
Campaign Performance & Recommendations
With specific goals in mind, Anderson University reached out to Encoura to collaborate on a strategic plan that would increase overall summer and fall enrollment for their online and graduate programs. The university embraced Encoura Digital Solutions to reach and engage prospective students in new ways, forging connections despite the pandemic. Working in unison, Encoura and Anderson laid a foundation of program and market research upon which they were able to launch incredibly successful custom audience targeting, geofencing, and TV streaming digital campaigns to promote their new program options.
Despite a worldwide pandemic that threw doubt into the minds of millions of students considering college, the University of Nebraska–Lincoln integrated Eduventures® Student Mindsets™ throughout its marketing strategy to grow to a strong application position and experience its highest levels of student engagement in years. The university continues to partner closely with Encoura to deliver student communications customized to what they individually value most in a college, ensuring that they feel supported and known. After seeing thousands of new students visit their website and digital engagement that surpasses industry benchmarks, it’s clear that prospective student research with customized messaging and the right digital channels helps students see themselves enrolling at the university.