Transfer students are often seen as the epitome of practicality, making decisions based on clear, rational criteria like financial aid, tuition costs, and the availability of their chosen majors. But is there more to their decision-making process than meets the eye?
While transfer students may appear to make choices purely out of rational self-interest, the truth is that they, like all humans, can be influenced by less tangible factors as they move through the enrollment funnel. When the basics—cost, major availability—are met, these students begin to consider other, more personal elements. How can you support these in your recruitment and digital engagement of transfer students?
In this webinar, we’ll delve into the complexities of transfer student decision-making as they get closer to making their final college choice. You'll learn new digital recruitment strategies to effectively engage transfer students at different stages of the funnel with this research in mind, and ultimately, boost your enrollment.