Is your institution prepared to engage the next wave of college-bound students? Generation Alpha, the digital-first generation, has arrived, and they're already beginning to consider what matters most when it comes to their futures. But how do their perspectives differ from those of Gen Z? Where are they spending their time, and what issues are at the forefront of their minds when it comes to brand engagement?
Gen Alpha and Gen Z. You'll gain valuable insights into where Gen Alpha is focusing their attention, what factors influence their decision-making, and how you can adapt your recruitment and marketing strategies to resonate with this new generation.