In an increasingly crowded higher-education marketplace, your brand is one of your most powerful strategic assets. But the question is: Who do prospective students believe you are? Every interaction — digital or in person — is an opportunity to shape that perception. Yet many institutions struggle to communicate a distinctive, relevant identity that resonates with today’s students.
Join us for a data-driven exploration of how prospective students categorize institutions and what that means for your competitive positioning. Using insights from the Eduventures Prospective Student Brand Research, we’ll unpack the concept of brand neighborhoods, clusters of institutions grouped not by how they see themselves but by how students perceive them. We'll also dive into the importance of the voice of the prospective student and how it reflects your brand.
Understanding your true position in today’s landscape empowers you to refine messaging, clarify value, and strengthen market differentiation. You’ll learn how to identify where your institution aligns with student expectations, where misalignments are holding you back, and how to bridge that gap through intentional brand strategy. This session is designed for higher ed leaders who want to elevate institutional identity, sharpen recruitment efforts, and build long-term brand equity.