Revitalizing Graduate Program Enrollments Through Strategic Digital Engagement

Challenge

Driven by the mission of preparing leaders to achieve educational equity, the University of Southern California Rossier School of Education (USC Rossier) seeks to enroll students who aspire to grow in innovative thinking and research to improve learning opportunities and outcomes in schools. However, when it experienced a downturn in brand reputation, the school suffered steeply declining enrollments across its programs and its budgets were impacted. The USC Rossier team knew if it could reach strategic markets with the right messaging at the right time, it could turn around the enrollment rates.

Solution

USC Rossier turned to its partnership with Encoura–specifically working with the Eduventures® Research and Digital Solutions teams–to develop a reliable strategy to revitalize its enrollments. With a foundation of customized state-of-the-market and student research from Eduventures, the USC Rossier team had the data needed to develop a strategic plan that united its leadership behind where to successfully invest its marketing resources.

With this market and student knowledge, USC Rossier was empowered to work with Encoura Digital Solutions to strategically deliver the right message to the right audience at the right time, while quickly and easily adjusting campaigns according to market shifts to maximize success.