Revitalizing Graduate Program Enrollments Through Strategic Digital Engagement
Challenge
Driven by the mission of preparing leaders to achieve educational equity, the University of Southern California Rossier School of Education (USC Rossier) seeks to enroll students who aspire to grow in innovative thinking and research to improve learning opportunities and outcomes in schools. However, when it experienced a downturn in brand reputation, the school suffered steeply declining enrollments across its programs and its budgets were impacted. The USC Rossier team knew if it could reach strategic markets with the right messaging at the right time, it could turn around the enrollment rates.
Solution
USC Rossier turned to its partnership with Encoura–specifically working with the Eduventures® Research and Digital Solutions teams–to develop a reliable strategy to revitalize its enrollments. With a foundation of customized state-of-the-market and student research from Eduventures, the USC Rossier team had the data needed to develop a strategic plan that united its leadership behind where to successfully invest its marketing resources.
With this market and student knowledge, USC Rossier was empowered to work with Encoura Digital Solutions to strategically deliver the right message to the right audience at the right time, while quickly and easily adjusting campaigns according to market shifts to maximize success.
Eduventures® Program Innovation
Market Analysis
Strategic Enrollment Consulting
Custom Audience Targeting
Search Engine Marketing (SEM)
Website Retargeting
Campaign Performance & Recommendations
Results
USC Rossier’s improved market knowledge and digital strategy quickly yielded strong results. Its digital campaigns with Encoura skyrocketed its landing page to the highest visited page on the Rossier website. The university experienced a halo effect where its on-campus Doctor of Education (Ed.D.) program interest grew 25% from digital campaigns for its online Ed.D. program. Through its strategic digital marketing planning and execution, USC Rossier’s request-for-information (RFI) submissions from digital ads increased 100%, applications increased 100% for its Ed.D. program year over year.
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Encoura is ready to connect with you to get started on your best strategy. Learn more about how higher education leaders are better understanding their market to take their institutions to the next level.