Agile Strategies That Achieve Goals

Challenge

After staffing and team organization changes disrupted the usual recruitment and marketing processes at the university, Reinhardt knew it needed to build a new strategy for the upcoming year. The university now had one team for admissions and marketing to all audiences - traditional and adult/graduate students - and was determined to maintain enrollment numbers, despite needing new processes and training. The team quickly realized that the right enrollment partner could empower it to effectively focus its resources to best serve all audiences while juggling multiple priorities with a newly combined team.

Solution

Reinhardt University’s enrollment leadership reached out to Encoura to integrate advanced technology and consulting into its new strategy. Together, Reinhardt and Encoura built out a regional market approach–going beyond primary markets–using data from the Encoura Platform and Enrollment Marketing Services campaigns to pinpoint specific high schools they could engage to increase enrollment. Additionally, the team supported these regional efforts with a revamp of their honors program with scholarships. To amplify this new strategy, Reinhardt and its Encoura consultant team ensured that the university’s marketing efforts captured the interest of a wider audience to reach more students who were a good fit.