Building a Foundation for Growth
Challenge
For over 60 years, Crowder College has been dedicated to providing accessible, affordable, and high-quality academic and career-technical education. They knew, however, that they could strengthen their student support by breaking down barriers to recruitment and retention. Without a unified CRM, Crowder College struggled to capture and track prospective students, resulting in a leaky admissions funnel when unfinished applications and lead data were lost. On the student success side, advisors lacked timely performance insights and often intervened too late, highlighting the need for a more connected and proactive student journey.
Solution
Crowder College turned to Anthology® Reach as a unified platform to manage its admissions and student retention, immediately improving its ability to capture and track prospective students from their first interaction. The system gave its advisors real-time, consolidated visibility into student engagement and performance, enabling earlier and more proactive interventions. Its adoption also prompted a broader shift toward rethinking processes around what the technology can support now and in the future.
CRM
Student Retention
Consulting
Results
By centralizing data in Anthology Reach, Crowder College has gained clear visibility into its admissions funnel and enrollment performance, enabling a more data-driven strategy. This approach contributed to an 11% increase in summer enrollment, delivering gains in both headcount and credit hours. On the student success side, the college is piloting proactive advising using risk scoring and dashboards, allowing advisors to intervene earlier and build a stronger foundation for improving retention.
