Elevating Data and Emails to Skyrocket Campus Visits
Challenge
Albertus Magnus College is a beautiful, small college located in New Haven, Connecticut, dedicated to its students’ intellectual, spiritual, and social development. The college was excited to share this vision with prospective students in its upcoming campus visit day, but faced the challenge of getting more students to register and attend. Its first open house had more attendees than last year, but the admissions team knew that growing these open houses would be a key step toward increasing application and enrollment numbers.
Solution
Albertus Magnus turned to its partner Encoura to develop an effective strategy for boosting its campus visit day interest and attendance. The admissions team engaged with its Encoura Regional Director at least once per month to brainstorm ideas, address challenges, and consider competitor events as a benchmark. Together, they developed a strategy to leverage Encoura’s eProspector program to deliver email invitations through Encoura–and A/B test compared to the college’s CRM–in hopes that they would see an increase in email opens, clicks, and event registrations.
Strategic Enrollment Consulting
Funnel & Market Analysis
Encoura Combined Data Set
Declared Student Connection™
eProspector
Class Planner®
Results
As a result of the A/B testing, Albertus Magnus discovered that the eProspector program led to greater campus registrations, signaling a need to review how their CRM was delivering data. Additionally, the team found solutions to get better validated student email addresses and parent/guardian email addresses to ensure they were engaging the right prospective students and their families. These refined data and email processes have tripled event registrations and led to a 171% increase in attendance at their campus visit days. Albertus Magnus now looks forward to collaborating with its Encoura Regional Director on further initiatives to continue seeing recruitment and enrollment success.
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