Eduventures

Prospective Student Survey Report

Mindsets During Search

Eduventures

Prospective Student Survey Report

Mindsets During Search

Defining the heterogeneous ways in which students think about their upcoming college experience…

Defining the heterogeneous ways in which students think about their upcoming college experience…

Over the past two years, Eduventures has developed a behaviorally and attitudinally-based market segmentation of college-bound high school students we call Mindsets. This year, the sample of nearly 60,000 respondents was drawn from the MyCollegeOptions® database of college bound high school juniors and seniors as well as institutional inquiry lists, allowing us to refine and validate the Mindsets in a national sample of unprecedented breadth and depth.

These market “Mindsets” get at students’ imagined paths through college by assessing the desired outcomes of college, perceived importance of college experiences, and key decision criteria at time of application.

The fundamental purpose of Eduventures Prospective Student Survey is to help institutions better understand how college-bound high school students approach one of the most important decisions of their young lives. For a teenager, the college decision looms as a complex make-or-break moment, a pivotal turn on an imagined path to adulthood.

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