Speak Directly to Students’ Desired Outcomes With Prospective Student Mindsets™
Improve your engagement by speaking directly to students’ college expectations.
The Eduventures® Student Mindsets Defined
Eduventures Research has identified six distinct Student Mindsets for Gen-Z—exposing each student’s primary motivations and expected outcomes for college. When you know what students want most from their college experiences, your institution can speak directly to their desired academic, career, and experiential outcomes to improve your engagement.
Experiential Interest™
These students desire a career and want to get hands on with internships and employment. They are also highly sensitive to affordability.
Social Focus™
These students want to gain meaningful friendships (and a job would be nice too!). They want to engage in every connecting activity possible and the social environment is most critical to choice.
Career Through Academics™
These students are looking for a long-term career and see strong academics integrated with career preparation as the path. They are level-headed decision-makers.
Career Pragmatist™
These students are looking for immediate ROI. They are highly sensitive to affordability and are looking for a job right away. They are not necessarily focused on their careers.
Exploration and Meaning™
These students want to make an impact on the world and are wide open to liberal arts outcomes. They are global butterflies and could make an impassioned choice.
Grad School Bound™
For these students, graduate or professional school is the goal. Scientific and technical skills and undergraduate research are key experiences, and academic quality and academic environment drive choice.
Get Started With Eduventures Mindsets
Recruit & Engage More Effectively With Student Mindsets
Encoura has helped colleges and universities leverage Student Mindsets across the full funnel from inquiry and application generation to events, yield boost strategies and melt prevention.
Easily Import Student Mindsets to Your CRM
Student Mindsets information is already included in each student record (when available) from Encoura and is easy to import into your CRM.
Personalize Outreach & Cut Through the Noise
The power is in the personalization. While your competitors are delivering generic messages, imagine segmenting a few of your emails to specifically answer “why should I apply?” in a meaningful way for each individual student.
Power Up Digital Advertising Throughout the Funnel
Beyond direct outreach, you can apply Student Mindsets to digital advertising to boost your results. Encoura’s partners who have implemented Student Mindsets into their advertising have seen 25% more engagement.
Prospective Student Mindsets in Action
Our consulting team works with institutions like yours to implement and execute the Student Mindsets across your communications and other touchpoints. Reach out to us below to discuss partnering with Encoura to implement this strategy across your funnel.