Case StudyOn a Mission to Serve Better New admissions team & ambitious goals from executive team Current CRM ineffective for recruitment reporting needs Encoura® Data Lab Smart+® Predictive Model Encoura Digital Services 23% increase in summer 2020 non-traditional...
Case StudyScoring a Winning Class Create brand recognition in new geographic markets Make better-informed decisions using quantitative metrics Surpass recruitment numbers from past years to hit goals Encoura® Data Lab Smart+™ Predictive Model Valuable part of...
Case StudyHigher Ed with a Higher Purpose Use an omnichannel, data-centric approach to build brand awareness in outer markets without breaking the bank. Encoura® Data Lab Smart+™ Predictive Model Digital Marketing The ability to hone in on the specific geographic...
Case StudyShaping the Class with ACT® | NRCCUA® Grow enrollment while ensuring adequate resources were available for the incoming class Target new markets Diversify the incoming class by attracting first generation and out-of-state students Encoura® Data Lab Encoura...
Case StudyWeathering the StormAlready challenged by aging systems and processes, the University of Houston’s admissions department was thrown for a loop when Hurricane Harvey hit the city. Applications and campus visits were well below its goal and the previous years’...
Case StudyStrategic Partnership for the Win Lots of data, but no way to use it to make data-informed decisions Spending too much on Search and not getting the results they wanted Did not have enough resources to manage Search in-house Encoura® Omnichannel Enrollment...
