Case StudyOn a Mission to Serve Better New admissions team & ambitious goals from executive team Current CRM ineffective for recruitment reporting needs Encoura® Data Lab Smart+® Predictive Model Encoura Digital Services 23% increase in summer 2020 non-traditional...
Case Studies Archive
Canisius College: Scoring a Winning Class
Case StudyScoring a Winning Class Create brand recognition in new geographic markets Make better-informed decisions using quantitative metrics Surpass recruitment numbers from past years to hit goals Encoura® Data Lab Smart+™ Predictive Model Valuable part of...
California Baptist University: Higher Ed with a Higher Purpose
Case StudyHigher Ed with a Higher Purpose Use an omnichannel, data-centric approach to build brand awareness in outer markets without breaking the bank. Encoura® Data Lab Smart+™ Predictive Model Digital Marketing The ability to hone in on the specific geographic...
Washington State University: Shaping the Class with ACT® | NRCCUA®
Case StudyShaping the Class with ACT® | NRCCUA® Grow enrollment while ensuring adequate resources were available for the incoming class Target new markets Diversify the incoming class by attracting first generation and out-of-state students Encoura® Data Lab Encoura...
University of Houston Weathers the Storm with NRCCUA
Case StudyWeathering the StormAlready challenged by aging systems and processes, the University of Houston’s admissions department was thrown for a loop when Hurricane Harvey hit the city. Applications and campus visits were well below its goal and the previous years’...
Monmouth College and NRCCUA: Strategic Partnership for the Win
Case StudyStrategic Partnership for the Win Lots of data, but no way to use it to make data-informed decisions Spending too much on Search and not getting the results they wanted Did not have enough resources to manage Search in-house Encoura® Omnichannel Enrollment...