Top 5 Higher Education Enrollment Marketing Questions to Ask Yourself Ahead of #AMAHigherEd By Gil Rogers The higher education enrollment management and marketing industry is headed to Atlanta next week for the annual American Marketing Association Symposium for the...
Designed to deliver a quick shot of helpful, easy-to-digest content related to enrollment management, our new “300 Words or Less” series includes advice, opinions, topical responses to news/events, and beyond. This insight comes from the day-to-day interactions we...
Dispelling the Myth of “Big Brother” Admissions By Gil Rogers I’ve been in enrollment management and higher education marketing for 12 years. During that time, a lot has changed with respect to how colleges find, connect with, and engage their...
Building Your Transfer Outreach Action Plan Recruiting Transfers is not the Same as Recruiting First-Year Students Consider that while most community college students intend to transfer, over three-quarters of students are unsure where they want to transfer to…...
The Maturation of Mobile and Social Media in Admissions Digital Tools Are the New College Fair Nearly all students (9 out of 10 in our survey) use at least one college search/review site to gather information when doing general college research (i.e. shop and...
