Top National Benchmarks for Admitted Students (and Why They Matter)

Admitted student survey data can provide enrollment leaders insight into why students enrolled in their institution — and perhaps more importantly, why they didn’t — but without benchmarks an institution can only understand its result in isolation.

Inevitably, an institution is compelled to ask, how does its admitted student metrics look in comparison to other institutions in its category? Using data from the Survey of Admitted Students, our latest benchmark report outlines the nine key benchmarks that every college and university can use to inform recruitment, yield, and institutional identity.

In this webinar, Eduventures Principal Analyst Kim Reid will identify key strategic questions every enrollment leader should be asking to measure up their institution’s yield performance and how to take specific action to improve your class.

Participate: Understand Why Students Chose – or Did Not Choose – to Enroll at Your School


Kim Reid

Kim Reid

Eduventures Principal Analyst

Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institutions. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research-based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.

Kim graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.