WEBINAR ON DEMAND
Targeted Student Engagement: Addressing Macro Problems with Micro Solutions
Enrollment leaders are often challenged with “doing more, with less”. As you look for new ways to make your student engagement more targeted, how can you efficiently grow and change your class by coupling a few—or many—target markets together?
In this webinar, we explore how utilizing data science and analytics can better identify populations where you can make the biggest impact—ensuring that your team can still do more, with less. We’ll explore:
- Ways to future-proof your enrollment strategy and avoid being caught flat-footed by unforeseen challenges in the marketplace
- How institutional marketing and enrollment teams can collaborate and educate one another so that your institution is set up for success
- Practical enrollment techniques and innovative digital marketing strategies that can improve your student engagement results for this spring and beyond
Presenter
Chris Tyburski
Regional Vice President, Enrollment Services
Chris joined Encoura in 2017 to help the first adopters of the Encoura platform embrace the new technology and infuse a data-driven approach throughout their enrollment operations. Prior to joining our team, Chris was Director of Undergraduate Admission at Pace University and Director of College Admission at Drew University. He also spent 7 years providing brand development and marketing strategies to colleges and universities across the country. Chris earned his BA in English and Psychology from Drew University.
Steve Lazowski
Enrollment Services Consultant
Steve joined Encoura in the spring of 2020 after 20 successful years working in enrollment management at 5 different Colleges and Universities. Having lead enrollment teams as a Vice President for Enrollment Management at three different schools, he loves working to identify areas of opportunity to grow and shape first year classes with our partner institutions. Steve has a BA from Saint Xavier University, a M.E.T. from Boise State University, and a Graduate Certificate in Enrollment Management from the University of Southern California, Center for Enrollment Research, Policy, and Practice.
Lyndenise Berdecía
Regional Digital Director
Lyndenise (she/her/ella) is the Regional Director of Digital Strategy at Encoura. She has over 15 years of experience in creative strategy, digital marketing, and higher education. Currently supporting colleges and universities throughout the Southeast, Lyndenise has successfully customized strategy plans in support of institution-specific enrollment goals. Based in Miami, Lyndenise is a proud graduate of NC State University (BS) and the University of Miami (MA).