[Webinar On Demand] The Reasons They Enroll: How to Base Your Yield Strategy on Specific Student Types

Knowing what students care about when they are making their final enrollment decisions is vital to creating a relevant yield strategy. As we look around the corner to Fall 2019 admitted freshmen, now is a great time to learn how specific types of admitted students make their decision. Doing so will allow you to refine and tailor your next recruitment cycle and yield strategy to meet your goals.

This webinar will cover highlights from Eduventures® Survey of Admitted Students™, an annual study that collects data from more than 100,000 admitted students to help colleges and universities design effective yield strategies. Insights from this webinar will help you to:

  • Identify key student Decision Segments™
  • Understand where non-enrolling students actually did enroll and why
  • Better assess and respond to the competitive landscape

You may also enjoy our webinar Digital Channels That Reach Gen Z.

Presenters

Johanna Trovato is an Eduventures Senior Analyst at ACT | NRCCUA. She serves as a strategic thought partner for higher education leaders across the student lifecycle. Previously, Johanna was a Consultant at Maguire Associates where she started her career in higher education market research nearly a decade ago. Growing through various roles at the organization, Johanna not only honed her quantitative and qualitative skill set but also became well-versed in the issues her higher education clients were facing across the enrollment lifecycle. During this time, she discovered her passion for client-facing work and connecting research with her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of a M.S.) in Social Sciences before she relocated to the United States.

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