WEBINAR ON DEMAND
Program Innovation: Adapting to Today’s Demands
Prospective college students are increasingly focused on the return-on-investment of their educations. The academic field of interest, and the career path to which it leads, are among the top enrollment criteria for college-bound students. Colleges and universities are responding to this demand by trying to offer academic programs which meet both student interest and labor market needs.
But sometimes, even programs which should be in high demand are not performing as well as expected. How can higher ed institutions increase enrollment and completion rates, and promote new programs, all while managing resource constraints, working within legacy infrastructures, and bringing skeptical staff members on board?
Based on research from the Eduventures Student Sentiment Survey™, and Eduventures Program Innovation advisory services, this webinar will help you understand:
- How a successful program marketing strategy includes not only the right content but also the right channels
- The importance of looking beyond conferrals and the labor market, and considering also the context of the program at a particular institution
- Examples from colleges and universities that have successfully launched new programs, curricula, and beyond.
Eduventures Senior Analyst
Johanna serves as a strategic thought partner for higher education leaders across the student lifecycle. Previously, Johanna was a Consultant at Maguire Associates where she started her career in higher education market research nearly a decade ago. Growing through various roles at the organization, Johanna not only honed her quantitative and qualitative skill set but also became well-versed in the issues her higher education clients were facing across the enrollment lifecycle. During this time, she discovered her passion for client-facing work and connecting research with her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of an M.S.) in Social Sciences before she relocated to the United States.
Eduventures Senior Analyst
Clint has an Ed.M in higher education at the Harvard Graduate School for Education. While completing his studies, he supported the Eduventures research team as a graduate student. Prior to joining us and earning his master’s degree, Clint was a Professional Staff Member and Congressional Fellow with the U.S. House Committee for Education and the Workforce where he helped conduct oversight initiatives and research across a wide-range of education policy issues. He is an alumnus of Teach for America, where he taught English as a Second Language to high school students in Charlotte, North Carolina. Clint graduated with a B.A. in History from the Virginia Military Institute in Lexington, Virginia.