High school students are applying to increasingly more institutions than ever before, which means that colleges and universities must continue to optimize their enrollment strategy to differentiate themselves from the competition. Do you have a clear understanding of who you’re losing students to year over year?
In this webinar, Vice President of Enrollment Services Bridget Kurkowski and Senior Product Manager Keith Beindorf will reveal how enrollment and marketing leaders can leverage the latest technology from Encoura to gain insights on exactly how your enrollment compares to other like institutions. You’ll learn:
- How to identify who your real competitors are for specific student segments and where your market opportunities are for growth
- How to narrow down from hundreds of other institutions so you can optimize your enrollment strategy to focus on institutions of similar size, type, or location
- How to better position your recruiting and marketing tactics to better engage these students and strengthen your brand’s value and narrative in the eyes of students and families alike
Featured Speakers
Keith Beindorf
Senior Product Manager
After serving three different universities in enrollment management roles, Keith transitioned to education technology to create great products for admissions professionals. With a passion for relationship management, data analytics and strategy, he has worked with PeopleSoft, College Board, and Admissions Lab but now serves as Senior Product Manager for the Encoura platform.
Bridget Kurkowski
Vice President of Enrollment Services
With 21 years of experience in enrollment management, Bridget is no stranger to all the roles admissions professionals take on. Her career started as a tour guide and work study student in the Office of Admission and went all the way to the chief enrollment officer overseeing both Admission and Financial Aid. The last seven years of Bridget’s career has been with Encoura, where she helped to build the Enrollment Marketing Services team and the Enrollment Services team.
Her real motivation in working in enrollment management are the students and the professionals within the Office of Admission. Helping students find and pursue their passion is super rewarding, but Bridget is also fulfilled in mentoring and cultivating the next generation of enrollment managers.