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WEBINAR ON DEMAND: Making the Class Series

Navigating Student Mindset Shifts for Fall 2022

Student mindset shifts are a reality. High school students are once again hopeful for a full-fledged traditional undergraduate college experience. While the pandemic caused many students to postpone their dreams of student life on campus, the upcoming year seems to be reigniting some of those hopes.

But what lingering effect will this past year’s experience have on the way current high school students approach their college choices? How can colleges and universities help students recover and reimagine what their college experiences might be going forward?

In this webinar, Eduventures Principal Analyst Kim Reid reveals how high school students have entered their senior years this fall with significant shifts in their Student Mindset about college. She shares how underserved students are changing their mindsets in unique ways from their peers, how to assess students’ expectations and goals as we come out of the pandemic, and how institutions can best reach and recruit prospective students given these notable shifts.

Presenter

Kim Reid is an Eduventures Principal Analyst at ACT | NRCCUA. She brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.

Kim graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.