Making the Class: Lessons Learned from the Recruitment Season to Take Into Yield

How should you transition from recruitment season to yield season in a year where students need more support than ever? What is the best way to support student decision making if you can only reach them virtually?

In this webinar, our panel of seasoned enrollment leaders will discuss lessons learned from the most challenging recruitment season on record—offering insights on how to better support students—including those who “can’t” or “won’t” attend college in the upcoming year—and wisdom on how to adjust your enrollment and financial aid strategies as we enter into an unpredictable yield season.

Kim Reid

Eduventures Principal Analyst at ACT | NRCCUA

Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution.

Dr. Kasey Urquidez

Vice President for Enrollment Management and Dean of Undergraduate Admissions, University of Arizona

In her role, Dr. Urquidez serves as the university’s chief enrollment officer, overseeing the offices of Undergraduate Admissions; Early Academic Outreach; New Student Orientation; Scholarships and Financial Aid; the Student Admin Systems Group; Parent Family Programs; and Access, Engagement & Opportunity, which includes Career Development and Leadership Services.

Jenny Rickard

President and CEO of The Common Application

Jenny is dedicated to the pursuit of access, equity, and integrity in the college admission process. Under her leadership, Common App has expanded its access initiatives, including the acquisition of Reach Higher, and the development of a new application system for transfer and adult students.

Amy Takayama-Perez

Vice President of University Marketing and Enrollment Planning, College of Charleston

Amy provides the leadership of the Division of University Marketing and Enrollment Planning, made up of the Office of University Marketing, the Office of Admissions, the Visitor Center, the Office of Financial Assistance and Veterans Affairs and the Office of Enrollment Information.

Tracy Manier

Vice President for Enrollment Management, St. Edward’s University

Tracy’s work focuses on making a private college experience accessible and affordable for all students, as well as communicating the critical need for mission driven, liberal arts education.