WEBINAR ON DEMAND: Making the Class Series
How To Measure the Success of Your Digital Media Dollars
You’ve already invested in digital media to enroll Gen Z. But how do you accurately measure the success of any one campaign and what metrics really matter as you look to improve engagement with prospective students?
In this session, we share key insights on how Gen Z really uses media—why the results you’re looking for aren’t exactly linear—how to cope with those results—and better yet, how to celebrate them. You’ll learn the full portfolio of emerging media you should be leveraging, gain a better understanding of the true ROI you’re getting from your current digital efforts, and key traps to avoid moving forward so that you can make your next class.
Vice President of Digital Strategy
Reva has researched, implemented, and monitored hundreds of digital campaigns for higher ed and consumer brands. She has worked for some of the early pioneers in digital marketing: AOL, Yahoo!, and Monster before rejoining her Yahoo! colleagues at Chegg. Encoura acquired the Enrollment Services Division of Chegg in January 2017.
Senior Digital Account Manager
Alissa started her career in Search Engine Marketing at Yahoo! managing both Bing & Yahoo SERPs. Her role quickly expanded to a universal role managing all forms of Digital Marketing across a wide variety of industries including Education, Retail, Travel and more. Alissa has over 8 years of experience managing Digital Marketing strategy at Yahoo/Oath/Verizon Media which included digital products such as Search Engine Marketing, Connected TV, Programmatic Audio, Video, Native, and Display. Joining the ACT | NRCCUA Digital Solutions team in March of 2020, Alissa been instrumental in the success of our 150+ partner campaigns.