[Webinar on Demand] Making the Class: How 2020 Prepared Us for Recruiting in 2021

Recruiting in 2021 will certainly reflect the impact of 2020 on higher education enrollment. Hindsight is 2020! While the uncertainty of the past several months has provided us with unforeseen challenges, it also offered us guidance on how to better prepare for the future.

President Brent Ramdin is joined by University of Tampa’s AVP of Enrollment, Brent Benner, as well as Encoura Enrollment Consultant, Tye Mortensen, as they discuss how University of Tampa was able to navigate the challenges of the last recruitment cycle. The conversation focuses on the impact of test optional on admissions, the increased competition for out-of-state students, and the urgency to pivot to virtual recruiting methods.

Join us to learn how the University of Tampa is rising to the challenges of 2021 leveraging Encoura Data Lab and rolling out new practices. Participating will gain insights into best practices needed to make the class in 2021.


Brent Ramdin brings more than 12 years of higher education industry experience, and was most recently the president of dialogEDU, an e-learning company focused on healthcare education. Brent’s passion for NRCCUA and its mission comes from his first tenure with the organization as its chief product and strategy officer from 2012 to 2013. Brent’s passion for finding efficiencies and improving student and staff experiences will be key to the continued evolution of NRCCUA. He earned his MBA and BS in information systems from Florida Atlantic University.

Guest Speakers

Brent Benner is Assistant Vice President for Enrollment Management at The University of Tampa. He also served as Director of Admissions at Illinois Institute of Technology in Chicago, IL and has previously taught in the Department of Psychology at Northern Illinois University. Brent was founder and President of Benner & Aló, a firm specializing in education and career counseling of professional athletes. Brent has counseled hundreds of professional athletes across all major sports and has implemented career counseling programs for NFL teams and the Professional Hockey Player’s Association. He has spoken at national conferences on the issues of university minority recruitment, STEM preparation/recruitment, financial aid reform, managing college cost, as well as career transition of athletes.
Tye Mortensen joined the NRCCUA Enrollment Services team in 2017. Prior to his work as an Encoura Enrollment Consultant he spent 15 years at higher education organizations across the US. During his career he has managed a multitude of programs, ranging from small selective to regional and large public research institutions. He also served a three year term in a NACAC affiliate presidential cycle. Tye’s experience has included oversight of recruitment efforts, marketing and communication, visit programs, technology implementation and strategic partnerships.