[Webinar on Demand] Making the Class: Breaking Through the Noise with Efficient Student Engagement Strategies

Efficient student engagement strategies are key in making the class. Florida Atlantic University shares their story.

This year, a record incoming class will forge its path at Florida Atlantic University. Building on multiple years of success, the team at FAU continues to evolve its search strategies with data, research and agile execution. Brent Ramdin, President at ACT | NRCCUA facilitates a conversation with Maura Flaschner, FAU’s Executive Director of Undergraduate Admissions, Joel Vander Horst, FAU’s Director of Admissions and Enrollment, and Chris Tyburski, Regional Vice President of Encoura Enrollment Services at ACT | NRCCUA. They discuss how FAU was able to mature its enrollment practices and partner with ACT | NRCCUA to make the class by communicating student-centric pathways via the most relevant channels.

Our new Encoura webinar series, Making the Class, is designed to provide a framework for best enrollment practices and will feature the latest research, insights, and candid conversations with our member institutions. Join us as we hear from colleges and universities that managed to overcome the challenges of the last recruitment cycle and share best practices to help you make your next class!


Brent Ramdin brings more than 12 years of higher education industry experience, and was most recently the president of dialogEDU, an e-learning company focused on healthcare education. Brent’s passion for NRCCUA and its mission comes from his first tenure with the organization as its chief product and strategy officer from 2012 to 2013. Brent’s passion for finding efficiencies and improving student and staff experiences will be key to the continued evolution of NRCCUA. He earned his MBA and BS in information systems from Florida Atlantic University.
Chris Tyburski is a passionate enrollment manager with over 14 years of on-campus experience and 10 years as a higher ed consultant. Chris joined ACT | NRCCUA four years ago to help our first adopters of the Encoura Data Lab platform embrace the new technology and infuse a data-driven approach throughout their enrollment operations. Prior to joining our team, Chris was Director of Undergraduate Admission at Pace University and Director of College Admission at Drew University. He also spent 7 years providing brand development and marketing strategies to colleges and universities across the country. Chris earned his BA in English and Psychology from Drew University.
Maura Flaschner has served as the Executive Director of Undergraduate Admissions at Florida Atlantic University for two years. Prior to returning home to south Florida, Maura served as the Director of Academic Admissions at Augusta University. Her previous experience includes 16 years in admissions at Iowa State University. She spent eight years serving as Associate Director of Freshman and International Admission. Maura has her M.ED in Educational Leadership & Policy Studies from Iowa State University and a B.A in Criminology from the University of South Florida where she began her career in admission. Her portfolio includes building relationships across campus and in the community, application review, and innovating initiatives to promote access in higher education.
Joel Vander Horst serves as Director of Undergraduate Recruitment at Florida Atlantic University and Director of Admissions for FAU’s Wilkes Honors College. Prior to FAU, his work in admissions revolved around enrollment growth at private universities, leading efforts at Newberry College in South Carolina and Lynn University in Florida. He has a passion for student recruitment that derives from defining, implementing, and nurturing enrollment strategies, while maintaining the human touch needed when working with students of different backgrounds and interests. He values and takes an active role incorporating technology to recruitment efforts and developing effective teams.