WEBINAR ON DEMAND: Making the Class Series
How to Optimize Your Graduate Recruitment Strategy with Intent-Based Marketing
Driving prospective graduate students to your institution’s website is a critical element in a successful graduate recruitment strategy. Leveraging the power of Search Engine Marketing (SEM) can help identify and attract prospective graduate students, while also building brand awareness and maximizing your potential reach. Is your digital strategy for boosting graduate enrollment ready and in place?
In this webinar, we discuss three intent-based strategies proven to drive graduate recruitment. You’ll learn:
- How to build a smart and responsive SEM strategy for your institution and master the art of building a keyword strategy, taking Alexa and Siri into consideration
- How to protect and extend your investment in SEM with Keyword Remarketing
- How to leverage YouTube’s rich, interest-based filters to find adult learners actively searching for programs
This session will be led by Encoura’s Reva Levin, Vice President of Digital Strategy and Jason Stevens, Regional Director, Digital.
Vice President of Digital Strategy
Reva has researched, implemented, and monitored hundreds of digital campaigns for higher ed and consumer brands. She has worked for some of the early pioneers in digital marketing: AOL, Yahoo!, and Monster before rejoining her Yahoo! colleagues at Chegg. Encoura acquired the Enrollment Services Division of Chegg in January 2017.
Director of Digital Strategy
Jason Stevens is the senior digital strategist serving Northeastern US and key accounts across the country, he manages media strategy, implementation as well as analytics and reporting for a robust portfolio of both undergrad and grad clients. Mr. Stevens has worked in digital marketing for over 15 years. He launched a digital agency for a large traditional mass media company and has helped usher thousands of businesses and organizations through marketing and branding transitions to thrive in the digital space. Mr. Stevens received his BA in Philosophy from Franciscan University of Steubenville and lives in Illinois.