How Are We Recruiting Now? How the Pandemic Reshaped Traditional Student Outreach

The COVID-19 pandemic has shifted much of student recruitment into the digital space. As we begin to emerge on the other side, it is time to examine how student preferences for communication have changed. Our presenters will discuss:

  • Which digital trends are worth continuing for today’s students?
  • Which marketing practices are unlikely to last as we emerge from pandemic restrictions?
  • Where and when do students want to engage with colleges and universities?

Join us for a practical discussion that will equip your team with actionable insights to help your institution reach students more effectively.

Related: How the Pandemic has Changed Student Mindsets


Johanna Trovato

Johanna Trovato

Eduventures Principal Analyst

Johanna serves as a strategic thought partner for higher education leaders across the student lifecycle. She is passionate about client-facing work and utilizing her quantitative and qualitative skillset to meet her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of an M.S.) in Social Sciences before she relocated to the United States.

Reva Levin Woodham

Reva Levin Woodham

Director of Digital Strategy

Reva has researched, implemented, and monitored hundreds of digital campaigns for higher ed and consumer brands. She has worked for some of the early pioneers in digital marketing: AOL, Yahoo!, and Monster before rejoining her Yahoo! colleagues at Chegg. Encoura acquired the Enrollment Services Division of Chegg in January 2017.