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Five Indicators for Your 2022 Yield Season
What will the 2022 yield season hold? This question is on every enrollment management and admissions officer’s minds as we are eagerly awaiting enrollment deposits. The path ahead remains cloudy, but previous enrollment indicators can serve as a beacon for future enrollment behavior. We mined Eduventures’ vast admitted student database for five indicators that can help us predict what the future has in store for your institution.
We explored how different categories of higher education institutions have fared between 2019 and 2021, and predicted what will happen in the yield season based on five indicators:
- Type of enrollment schools: Who is benefitting from the current environment, and who will have to work harder to meet their goals?
- Enrollment reasons: How has the pandemic changed student priorities for their enrollment decisions?
- Admitted Student Mindsets™: Are your admitted students thinking differently about their pathways through college than they did before?
- Distance: How far are students willing to travel for your type of institution?
- Demographics: Which students are enrolling, who is pausing their college plans, and what does that mean for your institution?
Eduventures Senior Analyst
Johanna serves as a strategic thought partner for higher education leaders across the student lifecycle. Previously, Johanna was a Consultant at Maguire Associates where she started her career in higher education market research nearly a decade ago. Growing through various roles at the organization, Johanna not only honed her quantitative and qualitative skillset but also became well-versed in the issues her higher education clients were facing across the enrollment lifecycle. During this time, she discovered her passion for client-facing work and connecting research with her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of an M.S.) in Social Sciences before she relocated to the United States.