Family Engagement Part II: Developing a Successful Parent/Guardian Engagement Strategy

Discover effective enrollment strategies for engaging both students and parents, with insights from Eduventures® Prospective Parent Research™ and best practices in early-cycle communication and impactful marketing.

Featured Speakers

Kim Reid

Kim Reid

Eduventures Principal Analyst

Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institutions. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research-based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.

Kim graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.

Jason Stevens

Jason Stevens

Vice President, Digital Solutions

As Vice President, Jason Stevens leads the Encoura Digital Solutions team and strategy. Previously, Jason served as a senior digital strategist serving Northeastern US and key accounts across the country - managing media strategy, implementation, and analytics and reporting for a robust portfolio of both undergrad and grad clients. Jason has worked in digital marketing for over 15 years. He launched a digital agency for a large traditional mass media company and has helped usher thousands of businesses and organizations through marketing and branding transitions to thrive in the digital space. Jason received his BA in Philosophy from Franciscan University of Steubenville and lives in Illinois.

Tye Mortensen

Tye Mortensen

Associate VP for Enrollment Marketing Services

Tye has managed a multitude of programs throughout his 15+ year career in higher education, ranging from small selective to regional and large public research institutions. He also served a three year term in a NACAC affiliate presidential cycle. Tye’s experience includes oversight of recruitment efforts, marketing and communication, visit programs, technology implementation and strategic partnerships.