In today’s college search culture, families are regularly engaging with your institution. With 97% of parents reporting that they have moderate involvement to strong influence in their students’ college choices, the question for colleges and universities is no longer if they should broaden their recruiting efforts to parents/guardians, but when and how.
Watch on demand as we discuss findings from the latest Eduventures® Prospective Parent Research™. You’ll will leave with an important grasp on the role of parents/guardians in today’s college searches, as well as practical implications for developing and executing an effective enrollment strategy to yield the whole family.