WEBINAR ON DEMAND: Making the Class Series

Evaluating Your Funnel and Applying New Engagement Strategies for Future Success

After a historic year, the proven and true recruitment strategies used by enrollment offices nationwide have been challenged. With many high school students now harder to find, evaluating your funnel and the success of your current search results can strengthen your engagement strategies for future years.

In this webinar, Eduventures Principal Analyst Kim Reid and Encoura Senior Vice President Clint Chapman identify what to look for when evaluating your funnel to improve yield and potential opportunities to strengthen your overall funnel moving forward. Sharing research on trends seen throughout institutions over the past year, we provide practical and effective engagement strategies to meet students where they are right now, while also building a more sustainable model for the years ahead.

Related: Wake-Up Call: The Year of the Stealth Applicant: How to Reach Unreachable Students


Kim Reid

Kim Reid

Eduventures Principal Analyst

Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institutions. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research-based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.

Kim graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.

Clint Chapman

Clint Chapman

Chief Experience Officer

Clint oversees a team of enrollment consultants who serve campuses across the country with Encoura Data Lab. The team partners with institutions, their enrollment data, and Encoura data and models to provide data analytics and intelligence to the enrollment process. Clint also leads a strategic enrollment analyst professional development program for Encoura Data Lab partners.