Learn how to improve engagement with Gen Z and boost application and inquiry generation efforts. This important presentation discusses how your enrollment office can optimize marketing and recruiting efforts by tailoring messages to your Student Mindsets™—now available within the enhanced ACT | NRCCUA profiles—and how you can apply this research to immediately improve student engagement.
Eduventures’ Prospective Student Research represents the largest student market segmentation and institutional identity study in the country, revealing the preferences of Gen Z college-bound students, including our Student Mindsets. This research provides critical direction for enrollment professionals as it informs their practices to better recruit, retain, and serve students. Recruiting this year’s class brings a unique array of challenges—concerns over affordability and willingness to travel amidst an ongoing pandemic—that require institutions to evolve engagement to be as student-centric and personalized as possible.