WEBINAR ON DEMAND: Making the Class Series

Enrolling Gen Z: What the Prospective Student Survey Tells Us About Pivoting to Serve the Next Generation

Generation Z is here and enrolling! How have you or will you change your recruitment and enrollment strategies? This presentation, based on Eduventures Prospective Student Survey, outlines the key distinctions between Millennial and Gen Z students and the implications these distinctions have on college enrollment decisions.

Join Eduventures Principal Analyst Kim Reid as she shares key themes for pivoting to serve Gen Z students better in recruitment and enrollment.


Kim Reid

Kim Reid

Eduventures Principal Analyst

Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institutions. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research-based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.

Kim graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.