Effects of COVID-19 on High School Students & College Choice

College-bound high school students across the country are experiencing unprecedented disruption to their senior year of high school. They are feeling disconnected from friends, social events, and the norm of going to high school every day. They’ve lost the important rituals of senior year. One of these central rites of passage, their choice of and transition to college, has been thrown into turmoil.

This webinar is based on an Eduventures survey conducted in early April 2020 that garnered more than 7,000 responses from high school seniors nationwide. We discuss these findings and the impact that COVID-19 is having on their current high school experience and their ongoing college choice. Our analysis frames the conversation of how colleges can move forward in helping students make sense of college choice in an uncertain time. We explore key segments such as first-generation and low-income students and students in hard hit regions of the country.

Finally, we seek the insights of the higher education community as we analyze the data further and look forward to the in-depth Admitted Student Research we are preparing in the coming months.

Participate: Understand Why Students Chose – or Did Not Choose – to Enroll at Your School

Download the Full Report: The Effects of COVID-19 on High School Experience & College Choice


Kim Reid

Kim Reid

Eduventures Principal Analyst

Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institutions. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research-based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.

Kim graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.