Digital Predictions for 2024: Successfully Engaging Multiple Generations

Elevate your enrollment marketing strategy for 2024 with research findings and predictions on effectively engaging Gen Z and Gen Alpha students through targeted digital marketing tactics and personalized messaging.

Featured Speakers

Jason Stevens

Jason Stevens

Vice President, Digital Solutions

As Vice President, Jason Stevens leads the Encoura Digital Solutions team and strategy. Previously, Jason served as a senior digital strategist serving Northeastern US and key accounts across the country - managing media strategy, implementation, and analytics and reporting for a robust portfolio of both undergrad and grad clients. Jason has worked in digital marketing for over 15 years. He launched a digital agency for a large traditional mass media company and has helped usher thousands of businesses and organizations through marketing and branding transitions to thrive in the digital space. Jason received his BA in Philosophy from Franciscan University of Steubenville and lives in Illinois.

Johanna Trovato

Johanna Trovato

Eduventures Principal Analyst

Johanna serves as a strategic thought partner for higher education leaders across the student lifecycle. She is passionate about client-facing work and utilizing her quantitative and qualitative skillset to meet her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of an M.S.) in Social Sciences before she relocated to the United States.

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