As you kick off a new calendar year and continue to recruit your incoming class, finding the right marketing mix to keep Gen Z students engaged can be challenging. While their preferences and behaviors continue to shift, staying in-touch with them on their preferred platforms is more vital than ever – will TikTok continue to lead the way in 2023?
In addition to knowing where to engage your prospective students, it’s even more important to know how to pique their interests in an age of mindless scrolling and successfully engage them. In this webinar, Jason Stevens, Vice President of Encoura Digital Solutions forecasts our top predictions for 2023 for the digital marketing enrollment landscape, including:
- Why video-first strategies are essential for every enrollment marketing office
- How short video has become the new cornerstone for strategic engagement
- The most effective uses of personalization in digital marketing and how to effectively scale your approach using Student Mindsets™
- Expectations for the most popular platforms and apps in 2023
Featured Speakers
Jason Stevens
Vice President, Digital Solutions
As Vice President, Jason Stevens leads the Encoura Digital Solutions team and strategy. Previously, Jason served as a senior digital strategist serving Northeastern US and key accounts across the country - managing media strategy, implementation, and analytics and reporting for a robust portfolio of both undergrad and grad clients. Jason has worked in digital marketing for over 15 years. He launched a digital agency for a large traditional mass media company and has helped usher thousands of businesses and organizations through marketing and branding transitions to thrive in the digital space. Jason received his BA in Philosophy from Franciscan University of Steubenville and lives in Illinois.