Digital Enrollment Predictions for 2022: Keeping Up with Gen-Z

Keeping up with the digital landscape is one of the most important things an enrollment marketer can do, but it’s also one of the most challenging things to stay on top of. As Gen Z’s preferences and behaviors have shifted, so has the affinity for favorite apps and social media. Did you know that TikTok just surpassed Google to become the #1 most trafficked site in the world?

Deciding where to invest your time and resources to engage prospective students should go hand-in-hand with where Gen-Z is actually spending time, especially as COVID-19 continues to prevent you from engaging with students face-to-face. In this webinar, Jason Stevens, Director of Digital Solutions, forecasts our predictions for the digital enrollment landscape in 2022.

  1. The importance of personalization in digital marketing and how to effectively scale your approach using Student Mindsets™
  2. The continued rise of the short video as the new cornerstone for strategic engagement
  3. Expectations for the most popular platforms in 2022
  4. How evergreen campaigns can build your brand at any time of the year or admissions cycle


Jason Stevens

Jason Stevens

Director of Digital Strategy

Jason Stevens is the senior digital strategist serving Northeastern US and key accounts across the country, he manages media strategy, implementation as well as analytics and reporting for a robust portfolio of both undergrad and grad clients. Mr. Stevens has worked in digital marketing for over 15 years. He launched a digital agency for a large traditional mass media company and has helped usher thousands of businesses and organizations through marketing and branding transitions to thrive in the digital space. Mr. Stevens received his BA in Philosophy from Franciscan University of Steubenville and lives in Illinois.