WEBINAR ON DEMAND
Digital Channels That Reach Gen Z
A decade ago, the enrollment management community had high hopes for social media and digital channels. Facebook was an emerging communication channel, and along with MySpace, was strongly competing for members. Together, they were widely regarded as the potential magic bullet to reaching and recruiting traditional-aged prospective students.
Since then, Facebook and Twitter have become household names among all age groups. But how much emphasis and budget should you put towards social media or does it work best when used as one of several key supporting elements of a balanced digital channel strategy? Data from Eduventures® Student Sentiment Survey™, featured in this webinar, identifies important opportunities for creating an effective digital strategy that includes social media.
Watch this webinar replay to learn:
- The groups that are most responsive to social media as a means for engaging with higher ed institutions
- Why social needs to be a portion of a larger digital strategy
- How you can leverage mobile-based digital marketing to enhance your reach
- Practical application strategies you can employ today
You may also enjoy our webinar Enrolling Gen Z: What the Prospective Student Survey™ Tells Us About Pivoting to Serve the Next Generation.
Eduventures Senior Analyst
Johanna serves as a strategic thought partner for higher education leaders across the student lifecycle. Previously, Johanna was a Consultant at Maguire Associates where she started her career in higher education market research nearly a decade ago. Growing through various roles at the organization, Johanna not only honed her quantitative and qualitative skillset but also became well-versed in the issues her higher education clients were facing across the enrollment lifecycle. During this time, she discovered her passion for client-facing work and connecting research with her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of an M.S.) in Social Sciences before she relocated to the United States.
Vice President of Digital Strategy
Reva has researched, implemented, and monitored hundreds of digital campaigns for higher ed and consumer brands. She has worked for some of the early pioneers in digital marketing: AOL, Yahoo!, and Monster before rejoining her Yahoo! colleagues at Chegg. Encoura acquired the Enrollment Services Division of Chegg in January 2017.