Anderson University
Enrolling Students in a Digital World

Challenge

• Market awareness of online programs
• Interest from local technical schools
• Pandemic threatening national enrollment numbers

Solution

• Digital Marketing Solutions: Geofencing
• Digital Marketing Solutions: Custom Audience Targeting
• Digital Marketing Solutions: Over-the-Top TV

Benefits

• 23% increase in summer 2020 non-traditional & graduate enrollment
• 16% increase in fall 2020 non-traditional & graduate enrollment
• Expanded market reach resulting in an increased number of out-of-state inquiries
• Enhanced marketing to technical school students about articulation agreements