Case Study

Encoura Case Study: Anderson University

Engaging Students in a Digital World


  • Market awareness of online programs
  • Interest from local technical schools
  • Pandemic threatening national enrollment numbers


  • Digital Marketing Solutions: Geofencing
  • Digital Marketing Solutions: Custom Audience Targeting
  • Digital Marketing Solutions: Over-the-Top TV


  • 23% increase in summer 2020 non-traditional & graduate enrollment
  • 16% increase in fall 2020 non-traditional & graduate enrollment
  • Expanded market reach resulting in an increased number of out-of-state inquiries
  • Enhanced marketing to technical school students about articulation agreements

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