Case Study

Encoura Case Study: Anderson University

Engaging Students in a Digital World

Challenge

Market awareness of online programs
Interest from local technical schools
Pandemic threatening national enrollment numbers

Solution

Digital Marketing Solutions: Geofencing
Digital Marketing Solutions: Custom Audience Targeting
Digital Marketing Solutions: Over-the-Top TV

Benefits

23% increase in summer 2020 non-traditional & graduate enrollment
16% increase in fall 2020 non-traditional & graduate enrollment
Expanded market reach resulting in an increased number of out-of-state inquiries
Enhanced marketing to technical school students about articulation agreements

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