Anderson University
Enrolling Students in a Digital World

Challenge

  • Market awareness of online programs
  • Interest from local technical schools
  • Pandemic threatening national enrollment numbers

Solution

  • Digital Marketing Solutions: Geofencing
  • Digital Marketing Solutions: Custom Audience Targeting
  • Digital Marketing Solutions: Over-the-Top TV

Benefits

  • 23% increase in summer 2020 non-traditional & graduate enrollment
  • 16% increase in fall 2020 non-traditional & graduate enrollment
  • Expanded market reach resulting in an increased number of out-of-state inquiries
  • Enhanced marketing to technical school students about articulation agreements