Encoura Case Study: Anderson University
Enrolling Students in a Digital World
Challenge
- Market awareness of online programs
- Interest from local technical schools
- Pandemic threatening national enrollment numbers
Solution
- Digital Marketing Solutions: Geofencing
- Digital Marketing Solutions: Custom Audience Targeting
- Digital Marketing Solutions: Over-the-Top TV
Benefits
- 23% increase in summer 2020 non-traditional & graduate enrollment
- 16% increase in fall 2020 non-traditional & graduate enrollment
- Expanded market reach resulting in an increased number of out-of-state inquiries
- Enhanced marketing to technical school students about articulation agreements