WEBINAR ON DEMAND

Affinity Connection™: An Upgraded Legacy Student Locator® Experience

Current students, alumni, faculty, and staff are some of your institution’s most influential brand ambassadors. What if you could discover prospective students connected to these key influencers using data you already own? Affinity Connection™ (formerly Legacy Student Locator) makes it easier than ever to find students associated with your key constituents – now within the Encoura platform.

In this webinar, we show you how Affinity Connection will help you:

  • Find the latest matches with more frequent data matching, processing, and delivery (now weekly updates)
  • Visualize and track the success of your Affinity Connection campaign in Enrollment Lens®
  • Quickly upload, select, and export match data in Encoura

Watch to see firsthand the evolution of the former Legacy Student Locator program to the upgraded Affinity Connection program.

Presenters

Keith Beindorf

Keith Beindorf

Senior Product Manager

After serving three different universities in enrollment management roles, Keith transitioned to education technology to create great products for admissions professionals. With a passion for relationship management, data analytics and strategy, he has worked with PeopleSoft, College Board, and Admissions Lab but now serves as Senior Product Manager for the Encoura platform.

Chris Tyburski

Chris Tyburski

Regional Vice President, Enrollment Services

Chris joined Encoura in 2017 to help the first adopters of the Encoura platform embrace the new technology and infuse a data-driven approach throughout their enrollment operations. Prior to joining our team, Chris was Director of Undergraduate Admission at Pace University and Director of College Admission at Drew University. He also spent 7 years providing brand development and marketing strategies to colleges and universities across the country. Chris earned his BA in English and Psychology from Drew University.

Nate Anderson

Nate Anderson

Product Marketing Director

Nate joined Encoura after spending 19 years as a leader in sales and marketing roles with education technology companies Cengage, Pearson, and Sapling Learning. He brings vast experience creating and driving B2B and B2C campaigns within the higher education space. Over the years he has been honored with campaign of the year, marketer of the year and manager of the year for his contributions to larger scale company-wide initiatives. He now serves as the Product Marketing Director for the Encoura platform.