Encoura Platform
Empower your institution to achieve enrollment success with industry-leading research, data, and insights at your fingertips.
Solutions for Every Stage of the Funnel
Encoura Combined Data Set
Leverage the largest sole-source proprietary database from the Encoura and ACT® college planning programs to access nearly 8 million student profiles. Additionally, access the only double-validated parent/guardian data in the industry, proven to boost application rates up to 5 times higher than student data alone.
Insights Cloud
Tap into higher education’s top solution for easy-to-read, detailed reporting on your funnel performance, your competition, and your students. Access one place for you and your team–as well as academic leadership and marketing colleagues–to better understand how you’re performing, identify growth opportunities, and gain competitive insights to help your institution stand out and achieve its enrollment goals.
Your All-In-One Enrollment Management Platform
Insights Cloud
Access in-depth market analysis, real-time funnel performance, competitive benchmarking, and student insights to hit your enrollment goals.
Class Planner
Easily build your ideal pool of students (with parent/guardian data) by filtering your student search by demographics, academics, or interests.
Predictive Models
Encoura’s predictive models empower your enrollment team to search smarter, expand your brand's reach, and optimize yield to successfully make your class every year.
Digital Solutions Reporting
View your digital marketing performance at a glance with details to understand your top ads, areas, programs, and more.
Eduventures Research Library
Dive into primary research and analysis on today’s markets, programs, and students to empower strategic decision-making.
ACT Score Reports
Access your student data files—including ACT Score Reports—or upload data to ensure your student profiles and applications are complete.
We Create Success with our Partners
Why Encoura?
The Encoura Platform equips enrollment, marketing, and academic leaders with the knowledge and tools to confidently lead their teams to make data-driven decisions and execute strategies that achieve their institutional goals.
Encoura is an all-in-one enrollment management platform—connecting the nation’s largest sources of student and family information with machine learning and next level data science.
Encoura’s reporting moves beyond geography and demographics and is fully customizable for your unique needs. Share it with your entire team to maximize benefits for academic, marketing, and enrollment leadership.
Get high-level views or dive deep into data segmentation with over 35 filters that allow you to focus on the students and markets needed to set up your best strategies, as well as quickly and effectively prepare for Board presentations.
The Encoura Platform equips everyone on your team, from admissions counselors to chief enrollment officers, to better understand their markets, students, and competition–giving your team members confidence to own their work.
Work with the most seasoned enrollment professionals in the industry (averaging 20 years of experience in higher education enrollment and marketing offices) to ensure confident onboarding of your team to the Encoura Platform.
Hear From Our Partners
Baylor University: Yielding Students From Freshman Year
Baylor University determined to recruit students earlier in their college search process, strategically leveraging predictive modeling to reach out to freshmen and sophomores. This pivot in strategy paid off as their inquiries soared 23.6%, setting the university up to be in a great funnel position for years to come.
Cal Poly Humboldt: Creating New Pathways to Growth & Success
Cal Poly Humboldt had ambitious goals of solidifying their new brand while growing in out-of-state markets. With a strong grasp on the market and prospective students’ expectations, Cal Poly Humboldt achieved a 55% boost in enrollment over a 3-year period and an 11% lead on the previous year’s benchmark.
Get Started!
Encoura is ready to empower you with the industry’s leading enrollment platform to achieve your institution’s goals. Reach out to us today!