Grow & Shape Your Class in New Markets
Use the latest data science technology from Encoura to strategically increase enrollment from secondary and tertiary markets.
The Challenge
Your institution wants to break into new markets, and ultimately find new students. You’d like to reach markets already on your radar, or old markets where you once had success, but don’t have the brand recognition like in-state schools have. Knowing this, how—and where—do you get started?
Encoura’s Solutions
Encoura’s new Opportunity Models can help your institution predict students’ interest. Our Opportunity Score helps your institution find students who are likely to be interested in schools like yours while our Travel Scores help determine how likely a student is to travel for college.
Encoura’s Opportunity Models identify students who are up to 3x more likely to be interested in one or more schools like yours, which gives your institution the chance to reach these students ahead of similar institutions.
How Encoura’s Opportunity Models Work
Our Opportunity Score and one of the two Travel Scores can be used simultaneously to find new market segments.
Opportunity Score
Predicts if a student is likely to inquire at a similar college or university before the student actually inquires, allowing your institution to:
- Expands your pool of students by taking more than just your past performance into account and predicting future action.
- Does not include geography–so you’ll discover students in markets who are interested in colleges with similar characteristics as yours.
Travel Scores
Predicts if a student is likely to travel for school, either out of state or 200+ miles from home, allowing your institution to:
- Expand into new geographical markets with less risk.
- Find students who actively want to leave their immediate home area.
How Opportunity Models Help Your Institution Grow in New Markets
Finding prospects in new markets using a traditional predictive model often means you must sacrifice something—either the number of students (volume), or reduced confidence that they’ll be interested in your institution.
With Encoura’s Opportunity Models, you can focus on students who have the most potential to be a part of your next class, all while:
- Keeping Your Academic Profile Fit
- Promoting Inclusivity
- Reaching Students Willing to Travel
- Increasing Awareness of Your Brand
Get Started Now
Schedule a conversation with us to learn more about Encoura’s new Opportunity Models and the technology that powers them.