The U.S. online higher education market is the largest and most developed in the world. This doesn’t mean U.S. schools should assume innovation only takes place at home. Precisely because the U.S. took the lead in online education, it is the first to experience a mature and more regulated online market. Slow growth in a crowded sector can drive invention, but it can also lower expectations and breed complacency. It is thus interesting to look at non-U.S. players to find innovation and approaches to creating new markets.
We recently came across two Australian universities that are worth watching: Swinburne University of Technology and Deakin University. This Wake-Up Call will look at Swinburne, and a second will examine Deakin.
Having quickly become a major online player in Australia, which it attributes to a particular operational model and an unusual partnership, Swinburne has international ambitions.
Swinburne is a public, mid-tier university based in Melbourne with over 50,000 vocational, undergraduate and graduate students. Since 2011, Swinburne Online has grown to over 7,000 students (the equivalent of 70,000 online students in the U.S. market, which is 10 times larger) and brings in over $40 million. The majority of students are undergraduates, and the average age is 33. Swinburne is now the fifth largest in Australia in distance enrollments and is rapidly gaining on its competition. In 2013, Swinburne enrolled more new undergraduate distance learners than any other Australian university.