CONNECT WITH ENCOURA
2024 AMA Symposium for the Marketing of Higher Education
Visit us at Booth #501 in the Octavius Ballroom, Promenade South
November 10-13, 2024 | Las Vegas, NV
Caesar’s Palace
EDUCATION SESSION
Balancing Act: Engaging Multiple Generations with Digital Ads That Convert
Tuesday, November 12 from 3:00pm - 4:00pm
Milano I-II, Promenade Level
Is your marketing team preparing for the largest generation to start engaging with your college’s content? The oldest members of Gen Alpha are about to enter high school, which means it’s time to understand how—and where—to reach them.
Backed by Eduventures Research and supported by Encoura’s Digital Solutions, this session will explore how to engage multiple student and parent generations. You’ll hear firsthand the tactics that University of the Pacific has used to successfully engage the entire household throughout the funnel.
Session Presenters
Mary Beth Marks
Executive Director for Strategic Enrollment Marketing and Campus Visits & Events at University of the Pacific
Jason Stevens
Vice President of Digital Solutions, Encoura
Johanna Trovato
Eduventures Principal Analyst, Encoura
INNOVATION SHOWCASE SESSION
Engaging a Multi-Generational Household Through Digital Marketing
Monday, November 11 from 11:30am - 12:30pm
Milano V-VI, Promenade Level
In addition to knowing where to engage your Gen Z and Gen Alpha prospective students, it’s equally important to know how to reach their most influential decision-making partners, their families. In fact, campaigns that include families have 4x the engagement when compared to campaigns that reach students alone. Stop by our Innovation Showcase to learn more about—and see examples of—digital tactics to reach and engage multiple generations in a home.
Session Presenters
Jason Stevens
Vice President of Digital Solutions, Encoura