In recent years, enrollment offices have faced a unique set of challenges, from navigating the impact of the pandemic to addressing changes in FAFSA processes and evolving student perspectives on higher education. While some schools have suffered, others have achieved enrollment success. Learn how one college increased enrollment by 12% through empowering staff and knowing its prospective students and families. Attendees will learn specific strategies to apply to make the most of their data, staff training, and comm plans to achieve their enrollment goals.