ENROLLMINUTE WITH CHRIS TYBURSKI
Three Ways to Use Data to Understand Your Market Better
What holds you back from truly understanding your market?
Understand Your Market to Set Your Institution Apart and Recruit Prospective Students
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TRANSCRIPT – click video above to watch.
Hi. My name is Chris Tyburski, vice president for higher education consulting here at Encoura with today's Enrollminute.
As enrollment managers, we often think we know our markets really well. But do we? Let's reassess how we examine our data to understand our market and our institution standing in it.
First, look at traditional enrollment data, but ask different questions. Instead of just considering volume, consider academic interests, new inquiry sources, changing competition. These factors tell a richer, more robust story than just looking at volume changes alone.
Second, collaborate with other departments like marketing. They can give you insights beyond your funnel. They can show you pre inquiry engagement, such as digital interactions or email engagement indicating potential new markets.
Third, move past your quantitative data by talking with your team. They can offer valuable insights from school counselors, students, and families, which help tailor your messaging and improve recruitment efforts.
Let's put all of that together: Analyze enrollment data differently, work with marketing to understand brand engagement, and gather qualitative data from your team. Combine those approaches, and you're going to enhance your recruitment strategy and keep yourself competitive.
Have questions? Want to learn more?
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